Marketing Training Launches Artisans to New Heights
A two day training offered by Esperanza en Acción brought 27 representatives from artisan groups all over Nicaragua to learn about how to better promote and sell their product.
Elizabeth Gonzalez left her home in the dark at 2am on February 6th and boarded a bus for the seven hour journey to Managua, Nicaragua to learn about how to better sell and market her pine needle baskets.
Like many artisans, Elizabeth has many obstacles that make selling her product difficult. She lives in a rural area near the Honduran border where tourists are scarce and transportation to get to other villages is expensive. She relies on any orders she can get from folks who happen to be in her village or on Esperanza en Acción to promote her product for her.
Elizabeth and 27 other artisans from all over Nicaragua convened in Managua for a two-day training on Marketing and Sales, funded by donations from our generous supporters. Artisans spent two days sharing their knowledge and exploring new ideas of how to promote and sell their products.
They learned together the importance of great customer service, what techniques they can use to market their products, how to offer their products to new and existing clients and how market demand can affect the price of their work. For many this was the first time they had the opportunity to learn about how to offer their products to a client.
Darwin Calero gave the final words to Esperanza en Acción donors to thank them for the opportunity that was given to them through the training, “We want to thank you from the bottom of our hearts for your support and we hope you continue lending us a hand so we can continue learning and promoting our work.”
Elizabeth left the workshop with the goal of creating a facebook page for her group to help them increase their sales, while others went back to their communities to put into practice what they had learned.
Elizabeth Gonzalez left her home in the dark at 2am on February 6th and boarded a bus for the seven hour journey to Managua, Nicaragua to learn about how to better sell and market her pine needle baskets.
Like many artisans, Elizabeth has many obstacles that make selling her product difficult. She lives in a rural area near the Honduran border where tourists are scarce and transportation to get to other villages is expensive. She relies on any orders she can get from folks who happen to be in her village or on Esperanza en Acción to promote her product for her.
Elizabeth and 27 other artisans from all over Nicaragua convened in Managua for a two-day training on Marketing and Sales, funded by donations from our generous supporters. Artisans spent two days sharing their knowledge and exploring new ideas of how to promote and sell their products.
They learned together the importance of great customer service, what techniques they can use to market their products, how to offer their products to new and existing clients and how market demand can affect the price of their work. For many this was the first time they had the opportunity to learn about how to offer their products to a client.
Darwin Calero gave the final words to Esperanza en Acción donors to thank them for the opportunity that was given to them through the training, “We want to thank you from the bottom of our hearts for your support and we hope you continue lending us a hand so we can continue learning and promoting our work.”
Elizabeth left the workshop with the goal of creating a facebook page for her group to help them increase their sales, while others went back to their communities to put into practice what they had learned.
